Qualitative and Quantitative studies are very different in their methods of collecting data

Qualitative and Quantitative studies are very different in their methods of collecting data. On one hand, qualitative data is collected through observations, one-on-one interviews, and focus groups, to name a few, and is non-numerical in nature. It is an exploratory method of research that produces results that are not easy to generalize. On the other hand, quantitative studies collect data through surveys, polls, or questionnaires that are sent out to a specific section of a population, and is then statistically analyzed. The results from quantitative studies are easier to generalize. It is no wonder why some researchers believe that both methods should be used when conducting research as it can be used to support the research question; thereby, increasing the reliability of the study (as stated in the discussion prompt). Mixed method research (MMR) is a newer approach to research in which qualitative and quantitative techniques are ‘mixed’ together within a single study or investigation (Regnault et al., 2018).