Explain the concept of Personal Brand

Explain the concept of Personal Brand to one friend and one family member. Ask them to write down what comes to mind when they think about who you are. They may come up with a series of words (positive and negative), such as: fashionable, outgoing, immature, trustworthy, hot-head, organized, funny, gamer, artistic, studious, determined, stubborn, funny, etc. You might be surprised at the images you portray to others. The list may significantly differ from what you are trying to portray, and may or may not be accurate. Provide a summary of the feedback you received.