To stay abreast of Current events and trends

As a health care leader, it is important to stay abreast of current events and trends to understand how they may impact your organization, or even the entire healthcare system. Many organizations had detailed strategy designed for 2020. When the coronavirus (COVID-19) pandemic was declared in the early 2020, many of those well-designed plans became obsolete overnight.

Reflect on how you believe marketing in the health care sector was affected by COVID-19. How do you feel the challenges presented by COVID-19-shaped marketing strategies? Explain your rationale and offer a specific example using a health care service or product to illustrate your opinion.